Tropical Plant
International Expo
At the 2023 TPIE show, our goal was to demonstrate how experiential design can transform the shopping journey and drive both engagement and sales.
The booth I designed for LiveTrends was driven by the concept of a store-within-a-store and allowed buyers to envision how these designs would live in their own retail locations.
Creative Director: Lauren Alsina | Art Direction: Manuela Arroyave
Build: Brian Ott | Visual Merchandising: Marieke Hoogerwerf
Redefining Trade Show Experiences
For the 2023 TPIE Show, we designed a bold, open-concept booth that elevated our company while showcasing over 300 products across three distinct brands. Our "store-within-a-store" concept highlighted our unique capabilities, from custom displays to ready-to-ship merchandising solutions, creating an immersive retail-inspired experience that resonated with attendees.
Our booth was designed for seamless selling, allowing customers to browse, get inspired, and envision the products as in-store displays. A dedicated checkout counter enabled our sales team to write orders efficiently, while boutique swag bags reinforced the store-within-a-store concept. The event generated over $1 million in added revenue and sparked demand for custom displays from key accounts.
Recipient of FNGLA’s Inspiration Award and the Business Intelligence PR & Marketing Award.
To inspire attendees and highlight our expertise, we highlighted four global trends in the lobby with curated vignettes and educational signage, emphasizing their impact on our industry and design process.
Blending nature and technology, we showcased this trend with a geometric "impossible" object lined with lights and living plants. The installation required two people to simultaneously touch two separate plants stationed on either side of the display, illuminating the sculpture and emphasizing connection and collaboration.
Nature Tech
Creative Direction: Lauren Alsina | Engineering: Alex Chapple & Brian Ott
Visual Merchandising: Marieke Hoogerwerf
The second display showcased 3 Mega Trends with visual interpretations of each, statistics from studies and relevant findings to help inform attendees on understanding and leveraging trend patterns.
Retail Shifts
Creative Direction: Lauren Alsina Art Direction: Manuela Arroyave
Graphics: Meagan Sapashe | Build: Brian Ott+ Marieke Hoogerwerf
