Global Produce
& Floral Show 2024

At LiveTrends, our goal is to show how design can elevate daily life and make it more beautiful. By combining natural elements and storytelling, each piece reflects an approach that balances art with everyday functionality.

For the 2024 Global Produce & Floral Show, I designed a new booth for LiveTrends that housed 21 distinct collections of living decor within a 20’ x 40’ footprint. A departure from our more retail-oriented booth designs, this build exuded inspiration, emotion, and whimsy.

Creative Director & Designer: Lauren Alsina | Art Direction: Manuela Arroyave
Build: Brian Ott | Visual Merchandising: Marieke Hoogerwerf

With a brand focus on human-centric product design, creating a booth environment that reflected that same intentionality felt natural, elevating the experience of discovering our brand firsthand.

Screen Shot 2024-08-21 at 11.31.46 AM.png
Screen Shot 2024-08-21 at 11.31.25 AM.png
Screen Shot 2024-08-21 at 11.31.01 AM.png
Screen Shot 2024-08-21 at 11.30.43 AM.png
Screen Shot 2024-08-21 at 11.30.26 AM.png

Narrative Pacing

The booth design made it easy for attendees to learn about our company from outside the aisle, while giving them a preview of the products inside. The alternating openings and walkways helped keep traffic flowing smoothly on the busy show floor.

Videography: Jazleana Jones